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The Issue > Our
Aims and Objectives
| To raise awareness of and significantly
reduce chewing gum litter in community spaces |
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We hope our individual objectives
can make marked environmental differences locally,
using a sustainable and visibly effective form
of chewing gum litter prevention, whilst helping
to encourage the citizen to have pride in place.
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1.
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To use our unique
and effective chewing gum disposal design
to prevent and reduce chewing gum litter providing
a long-term solution. |
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2.
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To create an educated
shift in consumer behaviour and attitudes,
concerning the correct disposal of chewing
gum litter through direct communication with
the gum chewing public, encouraging positive
personal responsibility towards chewing gum
disposal. |
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3.
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To help promote
a sense of civic pride in ones community and
living space. |
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4.
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To ensure that
our streets are clean and free from chewing
gum litter. By promoting responsible disposal
through the use of GumTargets thus making
a positive contribution to a local community’s
quality of life. |
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5.
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To work hard with
National and Regional Government Departments,
as well as local councils and communities,
enhancing local areas whilst reporting regularly
on our progress. We are committed to helping
deliver, in partnership with others, a more
sustainable environment for all. |
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6.
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To raise awareness
of the negative implications, resulting from
chewing gum litter, through education, advertising
and support of local and regional waste management
departments, promoting encouragement of responsible
behaviour rather than criticising negative
behaviour. |
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7.
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To build relationships
and actively engage with local media, promoting
the positive efforts of both the council and
GumTargets. |
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8.
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To reduce the
necessity for specialist cleansing services
by reducing the overall build up of chewing
gum deposits |
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