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GumTargets -
Surrounding Campaign
All GumTarget carry a unique form of continuous messaging.
GumSheets are specifically designed to engage the gum
chewing public and provide an incentive for the correct
disposal of chewing gum. GumSheets however also provide
a campaign of entertaining and educational designs,
calling attention to the damaging long term affects
of chewing gum litter.
| Below are the listed GumSheet Objectives
that we at Meteora believe are fundamental when
designing GumSheets: |
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To encourage the chewing gum
public to use GumTargets as a means of chewing
gum disposal |
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To promote GumTargets and raise
awareness of chewing gum litter |
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To captivate the public and
encourage positive word of mouth |
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To be entertaining and modern |
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To catch the publics eye and
generate some form of active response. |
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Click to enlarge |
GumSheets must be clear, innocuous and easy for the
largest majority of the gum chewing public to relate
too. The public and therefore the end users must feel
they can approach a GumTarget. They must be noticeable
but not forceful.
GumTargets and thus their sheets should commend responsible
chewing gum disposal and in no means condemn those who
act irresponsibly. They should be entertaining and represent
an incentive for using the hardware, should this be
through humour, heroics, celebrity faces or voting choices.
Click to enlarge |
GumSheet designs can be adapted to different market
environments targeting a broad demographic range or
a niche market.
Meteora Limited understands the need for effective and
continuous promotional material. Therefore Meteora is
unique in not only its hardware design but also its
supportive communication. Meteora relies on no short-term
theatrics but believes in building long term one to
one relationships with local, regional and national
media. At the core of its message are enthusiasms for
a community’s establishments and public space as
well as accountability for the incorrect disposal of
chewing gum and its long term damaging affects (be it
degrading a community, an establishment, encouraging
neglect or draining a council’s budget).
Click to enlarge |
Meteora prides itself on independent consumer research
into attitudes and behavioural affects to continuously
improve its product.
View the Case Studies
View the GumSheet Designs
See the Press Coverage
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