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Case Studies
We're sure you will be impressed by our results. Below you will find links to three separate Case Studies. These documents will demonstrate to you how GumTargets will effectively raise awareness, collect large volumes of used gum and also reduce the amount of gum deposits on the street. In addition you will see how Luton reduced their cleansing costs as a result of using GumTarget in the town centre. We also provide you with all the guidance you need and the documentation to carry out your own Case Studies. You will need a password to access this area, if you don't have one already then please click here and we will send you one. You will also need Adobe Acrobat to access the documents; if you don't have it then you can download it here. Alternatively, contact us and we'll send you the documents directly.
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| Starting Out |
| The GumTarget initiative was
introduced into Luton communities in 2003
after authorities became concerned about the
accumulation of chewing gum litter and staining.
Luton was one of the very first Local Authorities
that attempted to manage their sticky situation,
utilising GumTargets. The town centre is now
furnished with 85 GumTargets, adorned with
a number of anti littering and entertaining
messages. Since GumTarget implementation in
2003 there has been a marked decrease in the
amount of gum litter around Luton and…
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| GumCounts |
| Kirklees MBC first trailed
GumTargets within Huddersfield in 2004. Meteora
Limited utilised this opportunity to measure
the effectiveness of GumTargets throughout
the first stages of implementation. The results
were outstanding with a collection of 5,420
pieces of chewing gum within the first month.
The final collection count by the end of the
six-month trial was overwhelming… |
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| GumTarget Attitudes |
GumTargets were first introduced
into Swansea City Centre in November 2005.
Swansea was the first Council within Wales
to implement GumTargets into their community.
Seizing the opportunity of entering a new
sub section of the market, Meteora conducted
a marketing survey, analysing behaviour and
attitudes of the public towards chewing gum
disposal.
The results were significant with an 82% increase
in product awareness and also an increase
of 31% in the awareness of the long term damaging
affect of chewing gum litter… |
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