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The Issue
Chewing gum litter is an issue because it makes areas look littered and untidy.
This makes people think that you are not doing a good job of keeping this space clean.
Gum deposits are not easily removed and often large amounts of money are invested in specialist removal services. This is a short-term fix to a long-term problem and certainly goes no way towards modifying the behaviour of those who drop gum. Meteora Limited has invested in researching the gum consumer, their behaviour and the impact of that behaviour. We feel we have developed a solution that effectively encourages responsible disposal. Read on to understand a little more about the market and why our approach is working. |
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